North Bay Biz Magazine Features Article by John Corcoran

North Bay Biz magazine has published P&T Attorney John Corcoran‘s article, “Colorado’s ‘Balloon Boy’ Presents Cautionary Tale.”

Here is an excerpt:

[W]hat can the Colorado balloon boy incident teach us about our own lives? …  The initial goal, aside from the hoax, was innocent enough—to generate publicity for a reality TV show. However, what if, instead of trying to generate publicity on his own, he’d hired a professional PR firm or a publicist? What if he had a good relationship with an attorney he could call and ask about the legal consequences of pulling such a stunt? Certainly, these professionals would have advised him to choose another course of conduct, and maybe they could have come up with another way of generating the publicity he desired.

Click here to keep reading….

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