North Bay Biz Magazine Features Article by John Corcoran

December 23, 2009

North Bay Biz magazine has published P&T Attorney John Corcoran‘s article, “Colorado’s ‘Balloon Boy’ Presents Cautionary Tale.”

Here is an excerpt:

[W]hat can the Colorado balloon boy incident teach us about our own lives? …  The initial goal, aside from the hoax, was innocent enough—to generate publicity for a reality TV show. However, what if, instead of trying to generate publicity on his own, he’d hired a professional PR firm or a publicist? What if he had a good relationship with an attorney he could call and ask about the legal consequences of pulling such a stunt? Certainly, these professionals would have advised him to choose another course of conduct, and maybe they could have come up with another way of generating the publicity he desired.

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